INDX
A live tribute to rugby's 1981 protests
FLOUR BOMB
FLOUR BOMB
ACTIVATION
ACTIVATION
Inspiration
Released
(Project)
Springbok Experience Museum
Springbok Experience Museum
A live tribute to rugby's 1981 protests
A live tribute to rugby's 1981 protests
Experience Design Museum Activation Event Production Youth Engagement
TYPE OF WORK
Springbok Experience Museum
CLIENT
(Introduction)
We designed an interactive activation for the Springbok Experience Museum, marking the 1981 anti-apartheid protests against the Springboks' tour of New Zealand. Drawing on the flour bomb protests from the Auckland test match, young people from underprivileged communities threw flour bombs at a blank canvas to reveal the words "Love Rugby." The activation was paired with an Amazing Race-style challenge through the museum, turning a difficult chapter of the sport's history into something visitors could physically take part in.
We designed an interactive activation for the Springbok Experience Museum, marking the 1981 anti-apartheid protests against the Springboks' tour of New Zealand. Drawing on the flour bomb protests from the Auckland test match, young people from underprivileged communities threw flour bombs at a blank canvas to reveal the words "Love Rugby." The activation was paired with an Amazing Race-style challenge through the museum, turning a difficult chapter of the sport's history into something visitors could physically take part in.
FLOUR BOMB
ACTIVATION
FLOUR BOMB
ACTIVATION
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